AA Articles to Post, Featured Articles, Sales & Marketing Articles
Build Relationships by Delivering Better Customer Service
Success in business depends on repeat business which comes from relationships developed by consistently delivering great customer service.
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Articles, Sales & Marketing Articles
Winning at Competitive and Complex Selling
Complex selling refers to situations where the client issues a RFP and you end up in a competitive selling situation to supply the product or service. Complex sales usually involve long sales cycles with multiple decision makers. This article explores situations where a sales executive with the ability to build strong relationships and complex selling skills will excel.
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Featured Articles, Sales & Marketing Articles
How to Sell More
Running a sales organization is like sailing a ship. No matter what you are selling or how things are going, from time to time you need a course correction. You may have a destination in mind, but to actually get there you need to check where you are and how far you have travelled. This is the value of returning to the basics of selling.
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Articles, Featured Events, Sales & Marketing Articles
How to sell based on value
If you are feeling the pressure from lower-priced competitors, now is the time to mention the advantages you bring to the table like local inventories, logistic support programs, maintenance programs and the many other benefits that only your organization can offer. You need to highlight why your product’s value is worth their consideration over the lower-price options. This article gives a couple of valuable tips on how to see based on value rather than just price.
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Why you need Presentation Skills
Are you ready to make a presentation? For many of us, our career could depend on our ability to pitch our idea or solution to our clients, boss, or even our spouse. Think about it, unless you are a farmer on an isolated island, you need to be able to communicate well all the time.
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10 Things to Do When Delivering a Technical Sales Presentation
Over the last 35 years, I have sat on both sides of the table where I was either the one delivering the sales presentations or the one listening to sales presentations delivered by other organizations. In this article, I am talking the part of the client and telling you what I would like to happen. I hope this article will help you craft better sales messages.
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Superior Service Strategies
This course will help train your staff to achieve that spectacular service level that will increase customer loyalty and build long-term partnerships.
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Tactical Selling
This program will teach you the skills and techniques you need to succeed as a sales professional. You will be taken, step by step, through the entire sales process from marketing to closing. Learn the latest techniques for using the web and email to prospect and reach your customers effectively.
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